Chapter 007
Chen Li smiled and nodded: "Our first planning proposal adopts a multimedia omnichannel promotional approach, emphasizing the background of the Jinyuan International Large Real Estate Group. The main focus is on a comprehensive coverage promotional strategy utilizing print media, television, radio, billboards, banners, and signage, supplemented by detailed posters, sales brochures, and printed catalogs. We aim to dominate the major media during key time slots, squeezing out advertising space for other competitive properties of the same level, creating a powerful momentum through extensive advertising reach, and establishing a sense of reliability and uniqueness for the Yinxing Huayuan property project among potential consumers..."
At this moment, when speaking with Chen Li, it feels more like confiding the frustrations in my heart, and I never expected that a student like Chen Li could offer any helpful advice.
After listening for such a long time, Chen Li already had a clear understanding in his heart. When He Wan prepared the first proposal, she did not conduct a specific investigation or understanding of the Ginkgo Flower Garden, but merely started from the impression that Jinyuan International consistently gives. It is only natural that her proposal was rejected.
After finishing her speech, He Wan let out a sigh, her expression a mix of anticipation and unease. She still had some doubts about this proposal, and even in front of the relatively unfamiliar Chen Li, she inexplicably desired some form of validation.
However, He Wan's response was also very astute; she quickly identified the source of the problem and realized that the Ginkgo Flower Garden Phase I project seemed to be facing a funding issue. Therefore, in the second proposal, she significantly reduced the budget for the advertising plan, but this did not address the fundamental problem.
Chen Limo listened attentively in silence, a smile forming in his heart: the advantages of this proposal were evident, grand, comprehensive, and competitive, yet the drawbacks were equally prominent, summed up in two words: "costly." Jinyuan was currently trapped in a dire financial crisis; accepting such a proposal would indeed be akin to seeing a ghost.
In the past, Chen Li conducted research on the case of Ginkgo Flower Garden, but he had not previously devoted any effort to studying Qian Wanli. He never anticipated that today’s encounter would occur, nor did he consider what purpose there would be in studying Qian Wanli.
This proposal was returned just two days after it was submitted. He Wan was unaware that Chen Li's thoughts had already drifted far away. As she spoke, her expression became somewhat dejected. Noticing that Chen Li had no intention of interrupting, she continued: "To be honest, the Ginkgo Flower Garden project is truly important to our company. After the first proposal was returned, I led the creative team to ponder and deliberate for quite some time, several days and nights, and finally discovered the root of the problem. The reason the proposal was returned so quickly was precisely because we had preconceived notions, focusing solely on the real estate background of Jinyuan International. Our planning direction was aimed at matching the strength of Jinyuan International, while lacking a thorough understanding of the specific project and failing to conduct a detailed market survey for the first phase of the Ginkgo Flower Garden."
Hearing Chen Li's praise, He Wan's delicate face slightly flushed with a hint of pink: "In business, the further ahead you are, the more profit you can gain. Jinyuan International is undoubtedly one of the well-known real estate companies in the business city, and countless people are constantly paying attention to its developments. Even if they can't grab the first bite, they can still get a taste of the soup. Therefore, there are many who keep a close eye on money. All of this I have heard from others. If I could think this much, Impression Advertising wouldn't have to struggle to maintain itself."
These matters have been weighing on her mind for quite some time, and despite being discussed repeatedly in company meetings, there has been no resolution. As the CEO, the entire company is watching He Wan. Even though she is extremely anxious inside, she must maintain a composed demeanor in front of others, which is indeed quite exhausting
Hearing this, Chen Li smiled inwardly; it is not entirely hopeless that the Impression Company was able to discover this in a timely manner
Chen Liwei furrowed his brows in deep thought for a long time, and He Wan did not disturb him
Chen Li was filled with resentment, his teeth grinding in anger. Qian Wanli appeared to be enthusiastic towards him, yet his thoughts were focused on Zhang Haoran. It was not so easy to take the bait he offered, and it was even less likely that he would don Zhang Haoran's mantle, simply to owe a favor to someone who was in debt to Qian Wanli.
Impression Advertising Company may be very professional in advertising planning and production, but their limited and superficial understanding of such a large client clearly indicates a lack of professionalism, which also reflects the immaturity of He Wan as the leader of this company
Thinking of this, Chen Li said again: "Sister He Wan, why don't you share the planning proposal your company made for Ginkgo Flower Garden? Perhaps I can offer you some ideas. Although I studied economics, I also have a keen interest in advertising planning, and I am considering finding a company for an internship to broaden my horizons..."
Chen Li, I can see that Qian Wanli is desperately trying to curry favor with Zhang Haoran today, but I cannot grasp the details of your relationship with Zhang Haoran. That is why I have been lingering around you as if I were infatuated. I believe that if you step forward to say a word for Sister He Wan, securing one or two advertising deals with Jinyuan International should not be a problem!" Zhou Bin is neither foolish nor naive; he has been sitting nearby for quite some time without saying much. However, he has observed the chaotic relationships among Qian Wanli, Zhang Haoran, and Chen Li quite clearly. Yet, he has no resistance to beautiful women, and he inadvertently revealed everything he heard and saw today. Chen Li did not even have time to change the subject.
Uh... Ha... Chen Li suddenly stretched out a long yawn, having lain in bed for half an afternoon. The fatigue on his body had somewhat dissipated, and he rubbed his body, trying to sit up.
He Wan was hesitating whether to lend a hand, while Zhao Yang, who was standing nearby, had already rushed over to help Chen Li adjust the pillow and sit up.
Having learned from the first experience, I made several trips to Ginkgo Flower Garden to gain a comprehensive understanding of the overall situation there. I also asked someone to find some industry insiders in the real estate sector for consultation. In the end, I discovered that the first phase of the Ginkgo Flower Garden project was not progressing as smoothly as expected, and the development status of Jinyuan International did not seem as robust as it appeared to the outside world. There were even no signs of active participation in the currently booming Shandong New District development. This is somewhat inconsistent with Qian Wanli's character. Qian Wanli comes from a state-owned enterprise background, and after leaving the state-owned enterprise, he has been striving in the business world, relying on his vision and decisiveness, never allowing opportunities to slip away. Everyone knows that the development of Shandong New District is a done deal, and Qian Wanli was ahead of everyone else, having first built the first phase of Ginkgo Flower Garden in the university town planning area east of the main urban area and close to the new district. However, after that, there have been no new developments. This situation is indeed somewhat strange. He Wan spoke with a thoughtful expression on her face, clearly having pondered this matter often; otherwise, she would not have reacted this way just by mentioning it.
At this moment, upon hearing He Wan speak about these matters, Chen Li's previous understanding of Jinyuan and Qian Wanli quickly became more comprehensive. He smiled encouragingly at He Wan, urging her to continue: "Sister He Wan, please go on. I believe what you are saying makes a lot of sense. The second proposal put forth by the Impression Advertising must be almost certain to succeed."
When it comes to advertising planning, He Wan immediately exudes a unique nonchalance and competence characteristic of professional women. Her words are imbued with a naturally arising confidence, which makes Zhou Bin, who is accustomed to the delicate girls in school, gaze at her with admiration.
He Wan lightly replied, considering that Qian Wanli had merely passed by today and happened to do a good deed. Since Qian Wanli had already left, she no longer held any expectations and was unwilling to linger on this topic any further
Sister He Wan's research on Qian Wanli is quite thorough! Chen Li said with a smile
This statement left He Wan with no reason to refuse
Chen Li's intention to offer suggestions comes from a good heart. Even if he cannot provide any valuable advice, given Chen Li's act of bravery today, He Wan would not treat a proposal returned by Jinyuan as a treasure to be hidden away. Thinking about the missed opportunity with Qian Wanli, she still feels quite disappointed and forces a smile, saying: "You are all studying economics, so you should have some exposure to advertising proposals. Let me briefly share our thoughts with you."
After all, she was the CEO who independently supported a company. He Wan tucked her bangs behind her ear, steadied herself, and set aside the recent awkwardness and the disappointment of reality. She forced a smile and said, "It would be great to have a collaboration. A few days ago, I submitted a proposal to the Ginkgo Flower Garden, but it was returned to me within two days."
Sister He Wan, does your company have a partnership with President Qian?" suppressing the dull pain in his arm, Chen Li asked with a light smile
Yet, He Wan's beautiful eyes revealed an undeniable sense of loss, and Chen Li couldn't help but feel like slapping himself. He thought to himself, considering it from a different perspective, that He Wan might indeed be the bait that could lure in money from miles away.
Upon hearing this, Chen Li felt somewhat disheartened, yet he was curious about the story behind He Wan. He Wan's work experience seemed somewhat lacking, and at only around twenty-five or twenty-six years of age, she could not possibly be the founder of the Impression Advertising. How did she come to take over this advertising company? Is it a family business? Did some family upheaval force her to take over the company?
After listening to Zhou Bin's words, He Wan's charming eyes once again sparkled with a look of anticipation. Chen Li quickly distanced himself from the situation and said, "Sister He Wan, don't listen to this guy Zhou Bin's nonsense. Mr. Qian is a dignified billionaire; how could he possibly heed the call of a mere student like me for no reason?"
He Wan could hardly detect the humor in Chen Li's words. She adjusted her hair, which had fallen down at an unknown time, a habit that seemed to have become part of her work routine—efficient, tidy, and never muddled. Continuing the previous topic: "Considering the recent situation of Jinyuan International in conjunction with the sales performance of the first phase of Yinxing Huayuan, I suspect that there may still be issues related to funding. In response to these circumstances, we have recently prepared a second advertising plan, making modifications based on the original, significantly reducing the advertising budget. Television and radio, being high-cost and low-timeliness multi-dimensional advertising forms, have been largely abandoned. Outdoor advertising will focus primarily on the CBD areas with high foot traffic, while we will incorporate more print advertising resources. Direct mail advertising will be concentrated near primary and secondary schools within the city to enhance the attention of potential consumer groups... In summary, the goal is to compress advertising costs as much as possible."